IndustryFMCG Industry
Artificial intelligence (AI) and data analytics can support FMCG companies in understanding their customers better. This allows them to create more bespoke and targeted marketing campaigns. The use of IoT technology can help FMCG companies to track the movement of goods and manage their inventory more effectively
In India, consumer demand for FMCG products has risen as a result of digitization. In the virtual world, digital technology has provided an interactive source of platform where people may buy things and services. In a customer-oriented market environment, consumer purchase patterns are evolving at a faster rate.